I find that in the studio, there seems to be a force-field of perceived pressure around me - to make something good, something momentous, something beautiful. More often than not, I retreat from it, unable to get loose, to let the creativity just flow.
In a setting where the expectation (mine) is dramatically reduced, where the intention is simply to demonstrate either a product or a process over a long, but continuously interrupted, period of time, I find myself tapping into that creative stream and things just happen.
The resulting paintings, however small or ill planned, take on a radiance and flow that is rarely found in the pieces I agonize over in my private studio. It all happens while I'm talking with people, showing how a particular colour enhances a texture, or layering another medium to show it's flow, while watching and listening to the cacophony of the dance and drama of sales scenarios all around me - art just happens here, like an afterthought, a by-product.
My challenge now, is to find that freedom, tap in to the laissez faire vibe and paint like EVERYONE is watching - because when it's just me, it's somehow empty.